Gaining altitude with grace and hard work
August 30, 2013
James Crichlow
Jacksonville Business Journal

Women of Influence
Rosa Beckett

Since joining the Jacksonville Aviation Authority in 2001, Rosa Beckett has moved up the ranks, most recently achieving the position of chief administrative officer last year.

Even though Steve Grossman, the CEO of JAA, has known Beckett for only four years, he said there are countless initiatives she’s brought forward, and no better match than Beckett for CAO.

“She set my criteria for the position,” Grossman said. “She has tackled some major issues over those four years and exhibited total professionalism and attention to detail. She is dedicated to the aviation profession, and she is a first-class individual who has an excellent personality.”

As CAO, Beckett’s main focus has been on filling management positions and developing staff. Before this, she served as the director of marketing when she launched the authority’s first rebranding campaign, which unified all four airports in JAA’s system.

The campaign added new logos, revamped JAA’s website and launched a mobile app. Another big part of the campaign was educating the public about how important JAA is to Jacksonville.

“We have a really unique culture to be a logistics powerhouse, and I’m proud to be a part of that,” Beckett said.