August 31, 2015
Herlong Aviation Becomes First Coast Flight Center
Unlike at its other three airports, Jacksonville International, Cecil and JAXEX, the Jacksonville Aviation Authority (JAA) is the FBO at Herlong Recreational Airport located in the western portion of Duval County, FL.
For many years, the FBO at Herlong was unofficially referred to as Herlong Aviation. To better reflect the numerous changes the FBO has made, including becoming more customer centric and business oriented, the authority determined it was time for a re-branding.
The First Coast Flight Center officially began doing business as Herlong’s FBO on August 22. Now with a brand identity that better reflects the FBO’s geographical location and purpose, First Coast Flight Center can now more effectively market its services to the general aviation community.
Herlong is JAA's designated GA airport.